Booking experience audit
Analysis of journeys, friction, drop-off and improvement opportunities before, during and after purchase.
Travel tech · Agencies · Platforms · Hospitality · Events
Senior product and operations, only where you need it.
I help travel teams turn digital and operational problems into clear priorities, executable decisions and better experiences for customers and teams.
Digital Product & OperationsSenior experience.
Flexible structure.Focused interventions that unblock decisions, connect business and technology, and leave stronger capabilities within the team.
Flexible structure.Focused interventions that unblock decisions, connect business and technology, and leave stronger capabilities within the team.
18+years across product, consulting, banking, AI and startups
Web + Mobileexperience with websites and mobile applications
At scaleintegrations and large-scale applications
Worldwideavailable remotely and for travel
Core services
From diagnosis to delivery.
The scope can address one specific challenge, a transformation phase or an ongoing fractional engagement.
Roadmap and prioritisation
Objectives, evidence, dependencies and effort translated into a clear sequence of decisions.
Integrations
Coordination of supplier, booking platform, payment and internal system integrations.
CRM
Selection, design and implementation of CRM processes suited to the operation and team maturity.
Process automation
Reduction of manual work, fragile handovers and repetitive tasks across teams.
Customer journey
Improvement of the full experience by connecting digital product, communication and on-the-ground operations.
Testing and validation
Prototypes, user testing and digital product validation before committing further investment.
Cross-functional coordination
Alignment across business, operations, product and technology to carry decisions through delivery.
Engagement model
Senior capability without expanding the permanent structure.
I can diagnose a problem, lead a defined initiative or reserve recurring capacity to support priorities and delivery. Scope, deliverables and cadence are agreed together.
Diagnosis
Context, data, users, processes and risks turned into a well-defined problem.
Direction
Options, priorities, roadmap and success criteria aligned with decision-makers and teams.
Supported delivery
Coordination, unblocking and continuous learning until the solution works in practice.
What decision or operation needs to move forward?
Share the context, team, urgency and outcome you are looking for.